PETA Invades World of Warcraft to Save the Seals

Animal rights group PETA is using World of Warcraft to launch a new propaganda campaign against Canadian seal hunters.
The campaign draws a parallel between the in-game slaughter of seals by Horde characters and the real-life hunting of seals in Canada.
"Thrall refused to ban the slaughter of seals, despite multiple requests from the Alliance to do so, because Orgrimmar stands to make a large profit from the fur," writes PETA on its blog.
To stop the seal slaughter, the group is of course staging a violent assault on the game's seal-populated Howling Fjord zone. A short piece of machinima was also produced to get the word out:

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